INH Hair || G2G Email Campaign

This email was an assignment from my internship at Insert Name Here Hair from the Spring of 2023. I was asked to design an email for the Got-to-Grow (G2G) Hair Serum, as the brand was planning to further extend into haircare and wanted some data concerning the new product category to reference for the upcoming launches of the G2G Shampoo and Conditioner.

As I was interning for INH, I loved seeing influencers suggest the products and showcase them online, as it made me feel even more passionate about our marketing efforts. One of my favorite influencers, Kathleen "Lights" Fuentes recommended the G2G Serum in her monthly favorites videos and I was inspired by the way she promoted the product. Her words enough were the perfect copy to use in an email — witty while didactic. I kept the evergreen marketing imagery in order to serve as a controlled variable when calculating effectiveness of the campaign and its impact on the click-thru-rate (CTR).

While the email is simple, I think it was an adequate way to test omnichannel cooperation when expanding into a new product category. The email was moderately successful, and provided insightful data on the effectiveness of influencer marketing for the brand extension of merchandising.

Date: April 27, 2023 at 12:30:16 CDT

Subject: "I rub it vigorously"