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MFI x The deFIANT: Thesis (Pt. 1) || Viacord x Motherhood

  • Writer: Gracie Gilchriest
    Gracie Gilchriest
  • Mar 10
  • 1 min read

This presentation is part 1 of my thesis requirement at the Milano Fashion Institute. Through my internship at The deFIANT, I was assigned the task of creating an influencer relations strategy as an awareness campaign for the collaboration between Viacord x Motherhood, an umbilical cord blood bank and a maternity brand.


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