MFI x The deFIANT: Thesis (Pt. 1) || Viacord x Motherhood

This presentation is part 1 of my thesis requirement at the Milano Fashion Institute. Through my internship at The deFIANT, I was assigned the task of creating an influencer relations strategy as an awareness campaign for the collaboration between Viacord x Motherhood, an umbilical cord blood bank and a maternity brand.

Please comment if you have any questions, curiosities, or concerns!

WEBSITE VERSION MFI x deFIANT Motherhood Thesis - Gilchriest.pdf

Download PDF • 22.87MB